> ## Documentation Index
> Fetch the complete documentation index at: https://mentionscout.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Mentions
> Every time an AI answer named your brand, a competitor, or your domain.
A mention is any moment an AI answer engine names your brand, one of your competitors, or your domain inside its reply. The **Mentions** page is the running feed of every one MentionScout has detected, newest first, so you can see exactly how you and your rivals get talked about in AI answers.
## Mention vs citation
These two are easy to confuse, so it helps to be precise.
* A **mention** is your brand, a competitor, or your domain being *named in the text* of an AI answer. It is about being talked about.
* A **citation** is your domain being *linked as a source* the answer drew from. It is about being credited.
An answer can mention you without citing you, cite you without naming you, or both at once. Track being named here, and track being credited on the Citations page.
See where your domain is linked as a source behind AI answers.
## Where mentions come from
Every mention is extracted from a completed run. When MentionScout runs one of your tracked prompts against an AI answer engine, it reads the answer and records each time your brand, a competitor, or your domain appears. Click the mention excerpt to open the exact run it came from and read the full answer in context.
The feed shows your most recent mentions. The newest activity always sits at the top.
## What each column shows
An excerpt of the answer with the matched name highlighted in place, so you can read how it was phrased at a glance. Your own brand is highlighted in violet and a competitor in amber. The tracked prompt that produced the answer appears underneath as `Prompt: ...`. Click the excerpt to open the full run.
Who was named. Either **Your brand** or the competitor's name, each shown with its logo so you can scan the feed quickly.
The AI answer engine the mention came from, such as ChatGPT, Claude, Gemini, Perplexity, AI Overviews, or AI Mode, shown with its logo.
How the mention reads in context: `Positive`, `Neutral`, or `Negative`. A muted `n/a` means sentiment was not scored for that mention.
When the mention was detected, down to the minute.
## Filter and sort the feed
The toolbar above the table lets you narrow the feed to what you care about.
Type in the **Filter by mention text** box to keep only mentions whose excerpt contains your words.
Open the **Sentiment** filter and pick any combination of **Positive**, **Neutral**, and **Negative** to focus on how you are being framed.
Click the **Mention** or **Date** column header to sort. The feed opens sorted by date, newest first.
Click **Reset** to clear active filters, or use the view options control to show and hide columns.
Negative or neutral mentions are where the work is. They show where an AI answer frames you weakly or omits you while naming a competitor, which is exactly the kind of gap worth closing.
## Related
Open the full answer behind any mention, including every engine and prompt run.
Track where your domain is credited as a source, not just named.
How prompts, runs, mentions, and citations fit together.