> ## Documentation Index
> Fetch the complete documentation index at: https://mentionscout.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Competitors
> Track competitors so you can compare visibility head to head.
Competitors are the rival brands MentionScout watches for inside AI answers. Once you list them, every comparison view in the app can show your standing next to theirs.
## Where competitors live
Competitors are part of your brand configuration, so you manage them on the **Competitors** tab inside [Brand Hub](/setup/brand-hub). Open Brand Hub for a website, then select the **Competitors** tab. The tab label shows the current count, for example **Competitors (5)**.
MentionScout proposes an initial list automatically during brand analysis, so the tab is rarely empty after onboarding. From there you refine it: add the rivals you care about and remove the ones you do not.
Competitors are scoped to a single brand. Each website has its own competitor list.
## What competitors power
The brands on this list are detected alongside your own whenever MentionScout reads an AI answer. That comparison feeds several views:
The dashboard heatmap shows, at a glance, each brand's visibility on every AI model.
See how much of the AI conversation you own versus each competitor.
Find prompts where a competitor is named but you are not.
A complete, accurate list makes all three more useful. If a key rival is missing, your share of voice and answer gap will understate the competition.
## Let MentionScout suggest competitors
The fastest way to build the list is to let the app propose rivals based on your brand.
In Brand Hub, select the **Competitors** tab.
Click **Suggest more**. MentionScout reads your brand details and proposes competitors in the same space. The button reads **Suggesting...** while it works.
New suggestions appear in the list, each with a name and, where known, a domain and short description. Suggestions that duplicate a competitor you already have are skipped automatically.
You can click **Suggest more** again at any time to top up the list as your market changes. It adds new names without disturbing the ones you already have.
If you have no competitors yet, the tab shows a prompt to click **Suggest more** or add one manually.
## Add a competitor manually
When you already know a rival you want to track, add it yourself.
On the **Competitors** tab, click **Add competitor** to open the form.
Fill in the fields:
| Field | Required | Notes |
| ----------- | -------- | ----------------------------------------------------------------------------- |
| **Name** | Yes | The competitor's brand name. This is what MentionScout matches in answers. |
| **Domain** | No | Their website, for example `example.com`. Used to show the competitor's logo. |
| **Aliases** | No | Other names the brand goes by. Enter one per line or comma-separated. |
Click **Add competitor**. The new entry appears in the list right away.
Aliases matter when a brand is known by more than one name. MentionScout treats the name and every alias as a match term, so adding common variants improves detection in AI answers.
## Remove a competitor
To stop tracking a rival, click the trash icon on its row. A confirmation dialog asks you to confirm before the competitor is removed from this brand's list. Click **Remove** to delete it.
Removing a competitor stops it from being counted in future comparisons. Add it back at any time if your priorities change.
## Next steps
Configure the brand details that drive competitor suggestions and detection.
See the prompts where competitors win and you are absent.