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The Answer Gap page finds the prompts where AI answer engines name your competitors but never name you. It ranks them by how much they hurt your visibility, so you get a prioritized to-do list for the content that needs work most.
The MentionScout Answer Gap page listing prompts where competitors were mentioned but the brand was not

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What counts as a gap

A prompt shows up here only when all three of these are true for the selected time range:
  • It has at least one completed run.
  • Your brand was not named in any of those runs.
  • At least one of those runs named a competitor.
If you were mentioned even once in the range, the prompt is not a gap and it drops off the list. So every prompt you see is a place where rivals are winning the answer outright and you are absent.
Only prompts that count toward your visibility stats are scanned. Prompts you have excluded from stats never appear here.

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How the list is ranked

Gaps are ordered by how many runs named a competitor while you were missing. The prompt where competitors showed up in the most runs sits at the top, because that is the answer you are losing most consistently. Work the list from the top down.

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What each row shows

The prompt text, shown as a link. Click it to open that prompt and review its runs, mentions, and answers in full.
Two badges carry over from the Prompts page. The first is the prompt’s type (for example Organic or Competitor comparison); the second is its intent (for example Informational, Commercial, or Comparison). Together they tell you what kind of question is exposing the gap.
Two separate columns of counts. Runs is the total number of completed runs for this prompt in range. Competitor runs is how many of those runs named at least one rival. The closer the two numbers, the more reliably the answer goes to a competitor.
A logo for each competitor that was named, ordered by how many runs mentioned it, most-mentioned first. Hover a logo to see the competitor’s name and the exact number of runs that named it.

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Change the time range

Use the Last 30 days dropdown in the top right to switch the window.
1

Open the range picker

Click the Last 30 days button.
2

Pick a window

Choose Last 7 days, Last 30 days, or Last 90 days. The list refreshes for the new range.
A shorter window shows where you are losing right now. A longer window smooths out one-off runs and surfaces gaps that keep recurring.

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Turn a gap into action

Each gap points at a specific question your competitors are answering in AI results and you are not. Use the row to decide what to do.
1

Start at the top

Open the highest-ranked prompt. It is the one costing you the most answers.
2

Read the competitor answers

Click the prompt to open it, then read the runs where a rival was named. See how the answer frames them and what it credits them for.
3

Close the gap with content

Publish or improve content that answers that prompt clearly, so the next runs have a reason to name you. Then watch the prompt drop off this list as your brand starts to appear.
An empty Answer Gap page is a good sign. It means that for the range you picked, you are being named everywhere your competitors are (or there are not enough runs yet to judge).

Prompts

The questions MentionScout runs against AI answer engines on your behalf.

Competitors

Manage the rivals MentionScout watches for in answers. Your competitor list defines what counts as a gap.

Mentions

See every time you or a competitor was named, with the surrounding answer text.

Runs

Open the full answers behind any prompt to see exactly how rivals were framed.
Last modified on June 26, 2026