
Citation vs mention
These two measure different things, and the difference matters.- A citation is a URL an AI answer links to as a source. It is about being credited.
- A mention is your brand, a competitor, or your domain being named in the text of an answer. It is about being talked about.
Mentions
See every time an AI answer named your brand, a competitor, or your domain.
Why owning more cited URLs matters
Citations are the raw material AI answers are built from. When an engine credits a page, it is telling you which sources shaped its reply, and a page you own is a source you control. The more of those cited URLs belong to your domain, the more influence you have over what AI answers say about your space, and the more chances a reader has to click through to you. Use the Top domains table to see who currently owns the sources in your category, then work to earn citations on the pages where a competitor’s domain shows up but yours does not.Top domains
The Top domains table rolls up every cited URL by domain, so you can see at a glance which sites AI answers lean on most.Domain
Domain
The cited domain, shown with its favicon. A Yours badge marks your own tracked domain, and a Competitor badge marks a domain you track as a competitor, so your sites and rivals stand out in the list.
Citations
Citations
How many times that domain was cited across the selected time range. Click the column header to sort. The table opens sorted by citation count, highest first.
Recent citations
Below the rollup, the Recent citations feed lists individual cited URLs, newest first, so you can read exactly what each answer pointed to.Citation
Citation
The cited page’s title, or its URL when no title is available, shown with the domain favicon. Click the title to open the run the citation came from and read the full answer in context. Click the external-link icon to open the cited page itself in a new tab. A short snippet of the page appears underneath, and the tracked prompt that produced the answer shows as
Prompt: ....Domain
Domain
The domain of the cited URL.
LLM
LLM
The AI answer engine that cited the page, such as ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews, or AI Mode, shown with its logo.
Brand
Brand
Whose page it is. A Your domain badge marks a citation to your own site, a competitor’s name marks a citation to a tracked rival, and a muted
n/a marks any other domain.Date
Date
When the citation was collected, down to the minute. Click the column header to sort. The feed opens sorted by date, newest first.
Filter and sort
The toolbar above the Recent citations feed lets you narrow it to what you care about.Filter by domain
Open the Domain filter and pick one or more domains to keep only citations pointing to those sites.
Sort the feed
Click the Citations header on the rollup or the Date header on the feed to reorder either table.
Change the time range
The date dropdown at the top right controls both tables at once. Use it to switch between All time, Last 7 days, Last 30 days, and Last 90 days. Narrowing the range is the quickest way to see whether a recent push earned you new citations.Citations are collected from completed runs. If a table is empty, run one of your tracked prompts first, then come back once the runs finish.
Related
Mentions
Track where AI answers name you, not just where they link to you.
Sources
See the wider web of pages that feed what AI answers say about you.
Concepts
How prompts, runs, mentions, and citations fit together.