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The first time you sign in, MentionScout walks you through a short guided setup. You add one website, MentionScout analyzes it in the background, and then you confirm the competitors and prompts it suggests. The whole flow takes a few minutes.
MentionScout onboarding flow showing the add-website step

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What you set up

Onboarding runs in five steps, shown as a progress bar at the top of each screen. You set up four things:

Your first website

The brand and domain MentionScout watches for in AI answers.

Brand details

Names, description, and an ideal-customer persona that sharpen later suggestions.

Competitors

The rivals you want to compare against in AI recommendations.

Prompts

The questions your buyers ask AI models, which MentionScout runs on a schedule.

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Add your first website

1

Name your workspace

The Workspace name field is pre-filled for you. Keep it or change it. A workspace holds your websites, prompts, and results.
2

Add the website

Under Your first website, fill in Name (for example Acme) and Domain (for example acme.com). This is the brand and domain MentionScout watches for in AI answers.
3

Continue

Click Continue. MentionScout creates the website and starts analyzing it in the background.
You only add one website here. You can add more later from Setup.

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Let MentionScout analyze the site

After you click Continue, an Analyzing your website dialog appears while MentionScout reads your homepage and drafts a brand profile. This usually finishes in 30 to 60 seconds, and the page advances on its own when each stage completes.
If a stage runs long, the dialog shows the elapsed time and a Restart this step button. If analysis fails outright, you can Retry, fill the details in by hand, or Skip the step and continue.

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Confirm your brand details

When the analysis finishes, the Brand form opens, pre-filled with what MentionScout found. Review and adjust:
  • Brand name and Brand aliases, the alternative names or spellings that should also count as a mention.
  • Short description, Industry, Tone of voice, and a longer Description used to generate competitor and prompt suggestions.
  • Key features, at least three specific things your product or service does.
  • A Persona describing your ideal customer (name, description, age range, and education level), which sharpens the prompt suggestions.
When the details look right, click Save & find competitors. MentionScout then suggests competitors in the background.
You can revisit every one of these fields later from the Brand Hub.

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Review competitors

The Competitors step lists the rivals MentionScout suggested. Each row has a competitor name and an optional domain.
  • Edit, remove, or add rows. Click Add competitor for each new one.
  • For best results, list at least five competitors.
Click Save & generate prompts to continue. MentionScout drafts prompts based on your brand and competitors.

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Confirm your prompts

The Prompts to monitor step lists the questions your customers ask AI models. List at least three. For each prompt you can set two tags:
  • Type: Organic, Competitor comparison, or Brand specific.
  • Intent: Informational, Commercial, Branded, Comparison, Transactional, or Local.
Edit the wording, click Add prompt to write your own, and remove any you do not want. When you are happy, click Finish setup.

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What happens next

Finishing setup takes you to the Dashboard. Your prompts are scheduled to run daily, and as those runs complete, results fill in across the AI Visibility section of the sidebar:
  • Runs records each time a prompt is sent to the AI models.
  • Mentions shows where your brand was named in those answers.
  • Citations shows which pages the models linked to.

Core concepts

The mental model behind prompts, runs, mentions, and citations.

Brand Hub

Refine the brand profile that powers your suggestions.

Prompts

Manage the questions MentionScout runs against the AI models.

Runs

See each prompt run and the answers it returned.
Last modified on June 26, 2026