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Prompts are the questions your buyers ask AI answer engines. MentionScout runs each prompt across the engines you choose, then records whether your brand was mentioned, where it ranked, and which sources were cited. The Prompts page is where you create those questions, manage how often they run, and discover new ones to track.
MentionScout Prompts page with the Tracked tab and a table of prompts
The page has two tabs. Tracked is the list of prompts MentionScout runs for you. Discover suggests new prompts worth adding. Everything on this page is scoped to your current website.

The Tracked tab

The Tracked tab lists every prompt for the current website. Two summary cards above the table break your prompts down by Types and Intents so you can see the mix at a glance. Each row shows the following columns.
ColumnWhat it tells you
Avg. vis.The share of completed runs that mentioned your brand, drawn as a ring plus a percentage. It reads n/a until the prompt has at least one completed run.
PromptThe prompt text, linking to the prompt’s detail page. A Paused tag appears if the prompt is disabled, and an Excluded from stats tag appears if it is left out of visibility scoring.
TypeHow MentionScout classifies the prompt: Organic, Competitor comparison, or Brand specific. Shown as a colored letter; hover to read the full label.
IntentThe buyer intent behind the prompt: Commercial, Informational, Branded, Comparison, Transactional, or Local.
FrequencyHow often the prompt runs automatically.
RunsHow many times the prompt has run.
Mentioned byThe answer engines that have mentioned your brand for this prompt, shown as stacked logos.
CreatedWhen you added the prompt.
Last runWhen the prompt last ran, or Never.
The menu at the end of each row lets you Run now, Open the prompt, Edit it, toggle Include in stats / Exclude from stats, or Delete it.
Deleting a prompt also deletes every run, mention, and citation attached to it. This cannot be undone.

Create a prompt

Click New prompt to add a question. You need a current website selected first; if you have none, the page prompts you to add one.
The New prompt form with a prompt textarea, run settings, and provider selection
1

Write the prompt

Enter the question in the Prompt field, phrased the way a real buyer would ask an AI assistant. For example, What are the best AI search visibility tools for SaaS?
2

Set the run settings

Choose the Intent, Frequency, Country, and Language for the prompt.
  • Intent records the buyer intent (Informational, Commercial, Branded, Comparison, Transactional, or Local) and powers the filters and summary cards.
  • Frequency controls how often the prompt runs on its own: Daily, Weekly, Monthly, or Manual only (never runs automatically).
  • Country and Language set the locale the prompt runs for, so you can track localized answers.
3

Choose whether it counts toward visibility

Leave Exclude from visibility stats off for normal prompts. Turn it on for prompts that almost always mention you (such as brand-specific questions) so they do not inflate your scores. See Exclude brand-specific prompts below.
4

Pick the answer engines

Under Run on these LLMs, select which engines this prompt runs against (for example ChatGPT, Claude, Gemini, Grok, Perplexity, AI Overviews, and AI Mode). By default, every engine you have connected is selected. An engine without an active key shows a Needs key badge and cannot be picked.
5

Save

Click Create prompt. MentionScout opens the prompt’s detail page, where you can run it and review results.
A prompt’s Type (Organic, Competitor comparison, or Brand specific) is classified by MentionScout from the prompt text rather than set on the form. It still drives the Type column and filter.

Edit, pause, and delete

Open a prompt and click Edit (or use Edit in the row menu) to change its text, run settings, visibility, or answer engines. The edit form adds two controls the create form does not have:
  • An Enabled / Paused switch. A paused prompt stays in your list and keeps its history but stops running automatically.
  • A Delete prompt button, with the same confirmation as the row menu.
Click Save changes to apply your edits.

Run prompts on demand

Scheduled runs follow each prompt’s frequency, but you can also run prompts immediately.
  • Run now (row menu) runs a single prompt against every engine you have a key for.
  • Run all runs every enabled prompt for the current website. Each prompt runs on every connected engine, which queues jobs and consumes API credits.
  • Run N selected runs only the prompts you tick (see below), including paused ones.
A prompt only runs if it has at least one answer engine selected and an active key for at least one of them. If neither is true, MentionScout tells you what to fix. While runs are in flight, the page shows a live indicator and refreshes the run counts and visibility until they settle. Results land on the Runs page.

Filter and find prompts

Use the toolbar above the table to narrow the list:
  • The Filter by prompt text box matches on the prompt wording.
  • The Type and Intent faceted filters let you focus on one or more categories.
  • Reset clears any active filters.
  • The view options control lets you show or hide columns.

Bulk actions

Tick the checkbox on one or more rows to reveal bulk actions in the toolbar. They apply to every selected prompt at once.
Replaces (does not merge) the answer-engine list on the selected prompts. The picker defaults to every engine you have a key for; engines without a key are disabled. Click Apply to save.
Sets the run frequency (Daily, Weekly, Monthly, or Manual only) on the selected prompts and reschedules their next automatic run.
Choose Exclude from stats or Include in stats for the selected prompts. They stay tracked and keep running either way; only the scoring changes.
Runs the selected prompts now on every connected engine. This queues jobs and consumes API credits.

Exclude brand-specific prompts

Brand-specific prompts almost always mention you, so leaving them in your visibility score makes it look higher than it really is. Excluding them gives a truer read of your non-branded visibility, which is where most buyers first encounter you. You can exclude prompts in three ways:
  • The Exclude from visibility stats toggle on the create and edit forms.
  • Exclude from stats in a row’s menu, or the Visibility bulk action for several prompts at once.
  • The Exclude branded shortcut, which appears next to Run all whenever you have brand-specific prompts still counted. It excludes them all in one click.
Excluded prompts keep running and keep their history; an Excluded from stats tag marks them in the list, and your visibility and share-of-voice numbers simply ignore them.

Discover new prompts

The Discover tab surfaces suggested prompts for the current website so you can grow your coverage without writing every question yourself. Review the suggestions and add the ones worth tracking.

Discover prompts

Learn how prompt suggestions are generated and how to add them to your tracked list.

Go deeper

Runs

See each individual run, its answer, mentions, and citations.

Query fan-out

Expand a prompt into related sub-queries to mirror how engines branch a question.

Discover prompts

Find and add new prompts suggested for your website.

Mentions

Review every place your brand was named across runs.
Last modified on June 26, 2026