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A mention is any moment an AI answer engine names your brand, one of your competitors, or your domain inside its reply. The Mentions page is the running feed of every one MentionScout has detected, newest first, so you can see exactly how you and your rivals get talked about in AI answers.
The MentionScout Mentions page showing recent mentions with brand, LLM, sentiment, and date columns

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Mention vs citation

These two are easy to confuse, so it helps to be precise.
  • A mention is your brand, a competitor, or your domain being named in the text of an AI answer. It is about being talked about.
  • A citation is your domain being linked as a source the answer drew from. It is about being credited.
An answer can mention you without citing you, cite you without naming you, or both at once. Track being named here, and track being credited on the Citations page.

Citations

See where your domain is linked as a source behind AI answers.

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Where mentions come from

Every mention is extracted from a completed run. When MentionScout runs one of your tracked prompts against an AI answer engine, it reads the answer and records each time your brand, a competitor, or your domain appears. Click the mention excerpt to open the exact run it came from and read the full answer in context.
The feed shows your most recent mentions. The newest activity always sits at the top.

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What each column shows

An excerpt of the answer with the matched name highlighted in place, so you can read how it was phrased at a glance. Your own brand is highlighted in violet and a competitor in amber. The tracked prompt that produced the answer appears underneath as Prompt: .... Click the excerpt to open the full run.
Who was named. Either Your brand or the competitor’s name, each shown with its logo so you can scan the feed quickly.
The AI answer engine the mention came from, such as ChatGPT, Claude, Gemini, Perplexity, AI Overviews, or AI Mode, shown with its logo.
How the mention reads in context: Positive, Neutral, or Negative. A muted n/a means sentiment was not scored for that mention.
When the mention was detected, down to the minute.

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Filter and sort the feed

The toolbar above the table lets you narrow the feed to what you care about.
1

Search the text

Type in the Filter by mention text box to keep only mentions whose excerpt contains your words.
2

Filter by sentiment

Open the Sentiment filter and pick any combination of Positive, Neutral, and Negative to focus on how you are being framed.
3

Sort by recency

Click the Mention or Date column header to sort. The feed opens sorted by date, newest first.
4

Reset or adjust columns

Click Reset to clear active filters, or use the view options control to show and hide columns.
Negative or neutral mentions are where the work is. They show where an AI answer frames you weakly or omits you while naming a competitor, which is exactly the kind of gap worth closing.

Runs

Open the full answer behind any mention, including every engine and prompt run.

Citations

Track where your domain is credited as a source, not just named.

Concepts

How prompts, runs, mentions, and citations fit together.
Last modified on June 26, 2026